Article: 15 ESSENTIAL MARKETING SKILLS FOR BOARD MEMBERS
Marketing knowledge is an essential ingredient of success for every entity—whether profit, government, or not-for-profit—to position itself, brand and sell or promote its services or products (or platform) and identify, target, and influence its publics.
Entities and their boards need a basic familiarity with marketing to convince key stakeholders that what the board is, in fact, accomplishing—is worth supporting.
This eight-page article outlines 15 essential marketing skills board members need to know to fulfill this role successfully.